For two decades, Jeff Beacher has connected top brands and A-list celebrities.
Long before the term ‘influencer’ became a buzzword in popular culture, Beacher was curating global campaigns, raising brand awareness, moving the needle, and increasing profitability using his relationships to generate impactful marketing strategies. His sphere of influence reaches consumers, businesses, and governments from Hollywood to Africa.
Beacher’s first visionary achievement was the wildly successful, highly acclaimed vaudeville theatrical production, Beacher’s Madhouse. From its start in Madison Square Garden and Broadway in New York to headlining in Las Vegas and Hollywood, Beacher’s Madhouse became one of the most talked-about variety shows. During the show’s multi-year residency at Hard Rock Hotel & Casino in Las Vegas, Beacher was recognized as one of the youngest headliners in the city’s history. Rolling Stone Magazine named him “the Greatest Showman on the Strip.”
Building on its Vegas success, Beacher’s Madhouse became the first headlining show in the history of LA’s legendary Hollywood Roosevelt Hotel, then kicked off an 81-city tour. Capitalizing on those successes, he returned victoriously to the entertainment capital of the world, selling millions of tickets and selling out shows night after night at the iconic MGM Grand.
The world’s biggest stars—Miley Cyrus, Justin Bieber, Leonardo DiCaprio, Johnny Depp, Mick Jagger, Christian Bale, Paris Hilton, Nicky Hilton, Kim Kardashian, just to name a few—were often seen in the audience at Beacher’s Madhouse. Not only did Beacher put on a great show, but these VIP guests came to rely on him as their ultimate key to the city. The scope of Beacher’s Madhouse extended beyond the lights of the marquee; the true value was in the relationships and trust Beacher built with A-list talent. It became clear the direction his career would take would be to connect celebrities with purposeful experiences at destinations around the globe.
In 2015, at a weight of 440 pounds, Beacher made a massive change in the course of his life by winding down Beacher’s Madhouse, going through life-saving surgery, and re-engineering his lifestyle to fit his new motto, ‘Happy and Healthy!’.
With a refreshed mindset, Jeff realized his calling had never changed from the days when he gave comedians and artists a place to connect intimately with crowds of fans – he wanted to bring people together for the betterment of all. Thus, the entrepreneurial showman launched his powerhouse Beacher Media Group. It was here that the one-on-one relationships he’d forged reached their truest potential.
According to Forbes, he “is one of those entrepreneurs who got into the game early on, connecting the two worlds before we even knew the word ‘influencer.’” He surrounded himself with top-tier clients like AirBNB, Lyft, Wag!, Hard Rock Hotels, Gopuff, Wynn Resorts, and the LA Rams, fostering their relationships with Mariah Carey, Beyonce, The Jonas Brothers, Lady Gaga, Britney Spears, and countless more. These global campaigns created tens of billions of social media impressions, and billions of dollars in media value.
Beacher Media Group’s Tourism division’s first major client was the Dominican Republic. After experiencing multiple PR disasters, the Dominican Republic was able to attract Beacher’s help as they were looking to return their place among coveted global tourism destinations and reclaim their position as the Caribbean’s #1 tourist destination. This collaboration elevated the Dominican Republic to an iconic, luxury destination and a power brand by adding influencer value, and by building awareness, trust, and interest in the country. The small country of 10 million enjoyed dozens celebrity stays, billions of earned media and social media impressions, and $100s of millions in ad value—raising the overall GDP and future tourism appeal.
In short order, Beacher Media Group was able to reverse the lagging tourism trends, leading to increased visitors and average spend.
Beacher Media Group’s roots in Hollywood are well-established, and its Entertainment Division produced The Gong Show, featuring Mike Myers, Chelsea Handler, Jennifer Aniston, Priyanka Chopra and others, as well as launching Pitbull’s New Year’s Revolution with names such as Enrique Iglesias and Taraji P. Henson, and Mariah Carey’s Merriest Christmas. Beacher Media Group collaborated with Doug DeLuca to create Fox’s The House, which aired its 3rd season in early 2022.
BMG has expanded its direct reach beyond television, co-producing the upcoming thriller Wash Me in the River, starring Robert De Niro and John Malkovich, and producing multiple podcast series including The Kelly Osbourne and Jeff Beacher Show and a series with the late Broadcast Hall of Famer Larry King.
Beacher Media Group’s Sports Division helped launch the Rams’ move to Los Angeles and consulted the LA Clippers. BMG recently wrapped a documentary for athlete Lamar Odom and has worked privately with other star athletes.
Fully embracing Beacher’s motto of “happy and healthy,” Beacher Media Group pursues relationships and partnerships that contribute to global good. Beacher worked jointly with his longtime friend and famous WeHo restauranteur, Craig Susser, on Craig’s Vegan Ice Cream. The experience of watching this Vegan brand find such success that its reach has expanded since its launch. Craig’s Vegan Ice Cream can now be found across the US and in Hawaii and Alaska.
In addition to building one of the fastest-growing vegan ice cream brands, Beacher is a partner in a capital venture focused on plant-based and cell-based foods with the goal of reducing climate change, removing animals from the food chain and improving personal health.
In addition to all of the above integrations, BMG has raised over $50M to help launch multiple initiatives, including Web3 and digital asset projects focused on reducing barriers for entrepreneurs and consciousness-driven individuals and companies.
In 2022, Beacher teamed up with a renowned Silicon Valley fund manager to form 444 Capital. Immediately, they set up multiple investment funds for the D’Amelio family – Charli, Dixie, Heidi and Marc. These D’Amelio family funds invest primarily in female founders and other traditionally underrepresented populations of entrepreneurs.
The secret to Beacher Media Group’s success is simple – Beacher and his team curate brilliantly integrated, highly impactful stories at every level. These authentic, experiential narratives have a proven track record of leaving celebrities happy, and their fans curious to know more. Beacher leverages his extensive expertise, deep pool of contacts, and a highly polished and global savoir faire to unleash the potential in every relationship and every business opportunity.